Graff has named Jung Kook, of pop royalty BTS, as its new global ambassador.
To celebrate the launch of the partnership, Jung Kook stars in a new Laurence Graff Signature collection campaign shot by acclaimed Norwegian photographer SølveSundsbø. Set against a faceted Graff green and gold backdrop, reflecting the House’s defining colour codes, Jung Kook wears exceptional unisex creations from the House’s iconic goldwear collection.