Believing in the power of creativity to feed culture, connect people and broaden horizons, Audemars Piguet has long looked to the larger world for inspiration.
By engaging with creative minds like Yoon and Verbal, the brand strengthens a collective process bringing together designers, engineers and watchmakers to elevate the everyday. In this context, the collaboration with Yoon and Verbal brings a new perspective, shaped by their distinct artistic language and paired with the Manufacture’s enduring savoir-faire in Haute Horlogerie. Creative director Yoon Ahn is recognised for her refined eye, while Verbal, music producer and cultural entrepreneur, is celebrated for bridging communities across artistic fields – and has long nurtured a passion for watchmaking. Together, they are the driving force behind AMBUSH, a fashion label known for offering a lens defined by substance over trend while challenging conventions. Their practice spans fashion, music and design, opening conversations that transcend cultural confines and invite new ways of seeing the
essential – an influence with a global resonance.
Born from collective vision, this limited edition embodies the duo’s shared journey as well as their distinct paths, while drawing on the expertise of Audemars Piguet’s designers, engineers and watchmakers. For Verbal, the very first Royal Oak Concept launched in 2002 holds particular significance. Although not his first Audemars Piguet timepiece, it is the watch he owns that he treasures the most as it symbolises the birth of the collection and embodies the defining moments he seeks as a collector. Today, the new model’s powerful design becomes an intersection of creative worlds, where the Royal Oak Concept is reinterpreted in unexpected ways while staying true to the Manufacture’s long-standing collaborative spirit and philosophy.
essential – an influence with a global resonance.
Born from collective vision, this limited edition embodies the duo’s shared journey as well as their distinct paths, while drawing on the expertise of Audemars Piguet’s designers, engineers and watchmakers. For Verbal, the very first Royal Oak Concept launched in 2002 holds particular significance. Although not his first Audemars Piguet timepiece, it is the watch he owns that he treasures the most as it symbolises the birth of the collection and embodies the defining moments he seeks as a collector. Today, the new model’s powerful design becomes an intersection of creative worlds, where the Royal Oak Concept is reinterpreted in unexpected ways while staying true to the Manufacture’s long-standing collaborative spirit and philosophy.
