Graff's New Bridal Campaign Presents An Enchanting Love Story Featuring The Most Romantic Jewels In The World.

The campaign sees Stella Hanan and Parker Van Noord fall in love with Graff’s exceptional engagement rings, wedding bands and wedding jewellery, in scenes captured at the magnificent Villa Ephrussi de Rothschild in Saint-Jean- Cap-Ferrat.

For over 65 years, Graff has been synonymous with diamonds of rarity, magnitude and distinction. Every Graff engagement ring is inspired by this legacy, with settings named after the legendary diamonds the House has cut, polished and transformed throughout its history.
Among them is the Promise setting, with shoulder stones forming defined lines of light that magnify the brilliance of the central diamond. The setting honours the 2006 discovery of the 603 carat Lesotho Promise rough diamond, which was cut and polished by Graff to reveal the Lesotho Promise Collection of 26 magnificent D Flawless diamonds.

The Icon setting also features prominently: a centre stone encircled by a delicate halo of pavé diamonds that extends beneath the gallery and around the band, named for the 90.97 carat D Flawless Graff Icon diamond, which the House presented to the world in 2000. At the time, the Icon was certified as the largest Round Brilliant Cut D Flawless diamond that the GIA had graded to date.

The Flame setting features a pavé diamond band, handcrafted to complement the radiance of a central solitaire and igniting the beauty of its inner fire. It is named after the Graff Flame. A testament to the ongoing pursuit of perfection of the House, the rough was expected to yield a polished principal diamond of 80 carats. When Graff’s master stonecutter proudly presented a seemingly perfect pear shape D Flawless diamond of 102.44 carats to Laurence Graff, his surprising response was to suggest the stone was placed back on the wheel for the slightest adjustment. Graff wanted the perfect diamond, and was prepared to lose carat weight to achieve it – which he did with the Flame, a perfect pear shape D Flawless at an exact 100.00 cts.

Centred on a diamond as remarkable as the love story it represents, each Graff engagement ring is handcrafted by the House’s master artisans, with a bespoke setting designed to showcase the stone’s full beauty and to highlight its Character, Graff’s fifth C. A criteria specific to the House, Character is defined by a range of factors, from the origin of the rough diamond, to the skill with which it’s been cut and the subjective criteria of the team assessing it, and most notably, by the diamond’s individual personality or energy – its unique life force.
 
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