Graff Names Jung Kook, Of BTS, As New Global Ambassador 

Graff unveils new Laurence Graff Signature campaign starring Jung Kook of BTS

Graff has named Jung Kook, of pop royalty BTS, as its new global ambassador.
 
To celebrate the launch of the partnership, Jung Kook stars in a new Laurence Graff Signature collection campaign shot by acclaimed Norwegian photographer SølveSundsbø. Set against a faceted Graff green and gold backdrop, reflecting the House’s defining colour codes, Jung Kook wears exceptional unisex creations from the House’s iconic goldwear collection.
A design born of a diamond and reflective of the House’s unmistakable DNA as expert diamantaires, the Laurence Graff Signature collection transforms the precise, multifaceted geometry of a diamond into contemporary jewellery creations in pure white, yellow and rose gold.

The Laurence Graff Signature creations worn by Jung Kook include necklaces, pendants, bracelets and earrings. The campaign also features a number of new and distinctive designs that extend the collection’s iconic faceted silhouette to encompass bold chain links and modern graphic motifs.
 
 Francois Graff, Chief Executive Officer, comments: “Jung Kook is a cultural icon, known for his multifaceted talents. His performances are bold yet refined, crafted with a brilliance that is impossible to ignore. Just as we at Graff push the boundaries of what is achievable in luxury jewellery, Jung Kook continually challenges creative boundaries in his work - this dedication to his craft is evident throughout our new campaign, and we are delighted to welcome him as Graff’s new global ambassador.
 
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